Tuesday, August 2, 2005

CBS's The Early Show is expecting us Friday Morning! Then we'll proceed thru Central Park to the Bethesda Fountain.

* Friday, August 5, 2005
* 7:30am – CBS The Early Show at 59th Street and 5th Avenue
* 9am - Procession to Bethesda Fountain - Central Park
* Bouquet Toss (Donated by 1-800-FLOWERS.com) Symbolizing a New Legacy

CELEBRATE FIT WOMEN LIKE YOU! THE WEDDING GOWN CHALLENGE - Celebration of women committed to being fit before, during and well after their wedding day. Put back on those gowns, dresses, suits and join us for the photo shoot at Bethesda Fountain in Central Park, NYC. (Don't have access to your gown? Just wear white.) It may be several days, years or babies later, but you've still got it goin' on!

Our chance to show the world women are bucking the obesity trend: The first annual Wedding Gown Challenge, NYC.

As seen in… TimeOut New York Magazine, FOX’s Your World w/ Neil Cavuto, Big Apple Parent Magazine and on… 106.7FM Spot-Lite on New York, Q104.3FM, WABC Radio, BaristaNet.com and HipMama.com.

See you this Friday!

Directions/Map Scroll down...

ABOUT MEME ROTH
MeMe Roth is host and organizer of the Wedding Gown Challenge. As an anti-obesity advocate, Ms. Roth's efforts to eliminate junk food from schools and to celebrate women committed to remaining fit have been featured on Fox's Your World with Neil Cavuto, New York Magazine, The New York Post, Playboy Magazine, The New Jersey Star-Ledger, WABCRadio, 106.7 LiteFM, Q104.3, Parents Magazine, Vicinity Magazine, School Administrator, American School Board Journal, The Winnipeg Sun, UPN Channel 9 News, News Target, Baristanet.com, The Item, WCRN Boston, BigFatBlog and Health Magazine.

Monday, June 20, 2005

Monday, May 2, 2005

Wedding Gown Challenge Announced for New York City August 5, 2005

-- Women at Center of Obesity Epidemic and Intervention. Women Make More than 90% of Food Buying Decisions --

New York, NY – With obesity rates soaring, The Wedding Gown Challenge is announced today to celebrate like-minded women who have chosen to be fit for life rather than just one day. The driving concept behind The Wedding Gown challenge is for women to stop thinking of their wedding day as the “big day” when one starves her self into a state of unhealthy and unrealistic expectations, only to outgrow her gown on the honeymoon. Instead it's about having the expectation of being fit before, during and after the “big day.”

Today, there is little expectation that women will hover near their wedding day size. However, the facts according to Yale New Haven Hospital, and others, is that women need only blame five to 10 pounds on pregnancy. Additionally, gaining a modest 10-20 pounds after age 18 materially compromises one's health. According to the New England Journal of Medicine and reported by the Center for Science in the Public Interest (CSPI), gaining merely 10-20 pounds after age 18 increases your chance of premature death by 15%.


“This very day happens to be my wedding anniversary—I can fit into my gown today and plan to for a long time to come. Why? Because contributing to the obesity epidemic is unacceptable, unhealthy and a ridiculous role model for the next generation of wives and mothers,” said MeMe Roth, Wedding Gown Challenge host and organizer. “Forget buff bride boot camps that promise weight loss just in time for your wedding. Commit to being healthy for your life. Come celebrate August 5th with the many women who’ve chosen to be fit for every day, not just one.”

Wedding Gown Challenge: Take It! August 5, 2005, New York
Pull it out of the closet, storage, your mom’s house…wherever it is…and PROVE to the world that you can still fit into your wedding gown. Your big day may have been last week or the last Millennium; either way, it wasn’t your final destination, nor the end of your being who you are. You’ve still got it going on, and this summer in New York City is your chance to show your stuff.

August 5, 2005

Central Park, New York City
Procession to Bethesda Fountain
Bouquet Toss Symbolizing a New Legacy

Fast Facts:

-Women are at the center of the obesity epidemic. More than 90% of food buying decisions are made by women. Women have the opportunity to intervene now.
-65% of U.S. adults are overweight or obese.
-A child of overweight parents is 15 times more likely to become overweight.
-Today’s generation of children is the first to be given a lesser life expectancy than their parents. This due to obesity related health complications: cancer, diabetes, heart disease, etc.
-The Wedding Gown Challenge encourages women to focus on being fit for life—maintaining a healthy Body Mass Index (BMI)—before, during and after their wedding day.


MeMe Roth Speaks Out:

“Somewhere between the wedding reception and delivery room, many women abandon their brains, body and libido.”
“It’s wrong to be fat. It’s easy, but it’s wrong.”
“We know who buys the food. We can let junk food swallow our children’s health or we can intervene.”
“Dump your friends who plan to grow fatter with every year. Surround yourself with those who aspire to greater things.”
“Stop scape-goating your pregnancies.”
“As your metabolism slows, you're supposed to adjust your eating and exercising, not just submit.”
“Refuse to excuse.”
“We should all, with a little help from SPANX, be able to squeeze into our wedding gown, regardless if it's several husbands or babies later.”

###

Thursday, January 20, 2005

Name Anyone Who Can Still Fit into Her Wedding Gown
(a friend? your wife? you?)


Wedding Gown Challenge: Take It! August 2005, New York City

Pull it out of the closet, storage, your mom’s house…wherever it is…and PROVE to the world that you can still fit into your wedding gown. Your big day may have been last week or the last Millennium; either way, it wasn’t your final destination, nor the end of your being who you are. You’ve still got it going on, and this summer in New York City is your chance to show your stuff.

Women of all ages are invited to join in this momentous occasion, the Wedding Gown Challenge, NYC August 2005, where we paint the town in Wedding Gowns. Show yourself…and the rest of the world what it looks like to be a woman. Little girls need not assume that growing up means growing fat.

“Do it for yourself—Do it for all daughters across the country,” said MeMe Roth, Wedding Gown Challenge organizer and host. “There’s a detrimental expectation that all women get fat. Think ‘mom’ and you’re thinking pudgy lady at the grocery store. It’s an outdated image and terrible legacy. Let’s blow it out of the water.”

Maybe it was one “big day” or a few trips down the aisle… Maybe you’ve never had a baby or you’ve had four. No matter what, you haven’t let yourself go--You’ve never let life events lower the standards set for yourself. No excuses! You’re a role model for all women…and this is your chance to make a difference. Join us this August 2005 New York City. Wedding Gown Challenge. Take it! DATE/VENUE TBD.

2005 New Year’s Resolution? Or just time to reclaim your body? Start today and be ready for the Wedding Gown Challenge…and the rest of your life’s adventure.

Fast Facts:

  • Yes, bring your daughters; heck, bring the whole family…
  • Yes, share your stories… Oldest, Youngest, Kept that weight off, Had many children and still stayed fit… We all want to hear your tale.
  • No, it doesn’t cost any money… Just come for the photo op and show the world that not all women are destined for fat farms.
  • No, you don’t need to be a mom, just someone who’s kept her self-standards high…
  • Keep posted to this site for updates on the latest information re: the Wedding Gown Challenge
  • Portion of Proceeds to be donated to charity fighting against Child Obesity

**Sponsorship Inquiries Only - Please contact MeredithPR - 770-846-1911**